Staging
a Home: 5 Designer Secrets for a Fast, Profitable Sale
Selling your home?
Here's how to transform your open house into opening night.
1.
Define the space.
Susan
Phillips, a theatrical-set designer (spotlightondecor.com), says the secret to a fast, profitable
sale is "staging a home," and she uses traditional set-design
elements to hook home-buying audiences. Her first improvement? Define the
space. Confusion on a set confuses the audience, so make the purpose of each
room clear. Get rid of toys in the den. Roll the exercise bike out of the
kitchen.
2.
Unblock the sight lines.
Actors need clear paths to maneuver, and so do home buyers. Make
it easy to walk from the door to a window in the master suite or from the
hallway to a living-room sofa.
3.
Highlight the focal points with clever use of color.
Reds and yellows are "advancing" colors; blues and
greens are "receding" ones. Remember that, and you'll be able to
control your audience's gaze. Elegant granite countertop? Place a bowl of red peppers
on top. Beautiful fireplace? Hang a yellow painting above it. Dreary corner?
Put a green plant there.
4. Light your rooms to flatter the people in them.
4. Light your rooms to flatter the people in them.
Soft, southern light makes complexions look warmer and healthier.
Harsh, northern light makes people look sick. So replace stark daylight bulbs
with warmer ones, especially near mirrors.
5.
Quiet the set.
Don't distract your audience with creaky doors or floors. A noisy
set makes people question the integrity of what they're seeing. Got all that?
Action!
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