In many cases, staging will determine how easily a home will
sell, but luckily, it’s one of the few factors that you have control over. With
a little guidance from their great agent (read: me!) any smart homeowner can
get their home picture perfect and buyer ready.
Of course, we’re not talking about major renovations here—just
deep-cleaning, uncluttering, and maybe a fresh coat of paint. As agents know,
the point of staging is to remove anything that will distract a buyer from all
the great things the home has to offer. But for some sellers, it’s easy to go
overboard if they’re not careful.
Here are a few of the biggest pitfalls we’ve seen when sellers over-stage a home and how we can help them avoid these missteps.
Here are a few of the biggest pitfalls we’ve seen when sellers over-stage a home and how we can help them avoid these missteps.
1. Don’t be dull
Are you selling a hotel room? No? Then a home shouldn’t look
like a hotel! The purpose of staging is not to make the home boring and bland.
The goal of staging is to get the potential buyer to feel that the home looks
nice all the time, so it should feel like real—but incredibly neat!—people live
there. As agents, we typically prefer boring over cluttered and crazy, but
remember, a few spots of color photograph well and will stand out in listing
photos. Simple touches add subtle interest, like a red throw pillow or a
turquoise fruit bowl—just don’t go too wild.
2. Selling with smell
When you’re listing a home where sellers are living, sometimes
it can be tough to keep a listing in tip-top shape for spur of the moment
showings. Of course, no one wants a home to smell like last night’s beef
stroganoff when a potential buyer arrives. But many sellers overcompensate with
potpourri and air fresheners. Beware of overwhelming a serious buyer with
seriously strong scents. A home should smell fresh and clean, but not heavily
perfumed. A seller’s best bet is to invest in a deep clean to remove lingering
smells and avoid cooking anything too potent during the list time.
3. The sound of music
Ditch the tunes. Mood music backfires more often than not.
Sellers won’t be able to guess the buyer’s musical tastes, and it can make some
buyers feel like they’re being manipulated.
4. The elephant graveyard
Sometimes it’s necessary for the homeowners to move out before
the house sells. But too many sellers take their best furniture and possessions
with them to their new home, leaving only the most run-down furniture behind.
In a sparsely furnished house, it’s even more important that the pieces left
behind are tasteful and add to the ambiance of the home. The old sectional sofa
sitting forlornly in an empty living room will just make the house feel
abandoned. The house should be well furnished or completely empty. Not
somewhere in between.
5. Wasting money on the wrong renovations
Many sellers undertake huge projects right before they sell.
Perhaps the bathroom is outdated, and they’ve always wanted to fix it up. But
it’s hard for sellers to guess which renovations will provide the greatest
return on the investment. Small touches like new cabinet hardware or new light
fixtures might go a long way toward making the home feel up to date, without
doing a major renovation costing tens of thousands of dollars. Sellers should
depend on their savvy agent to help figure out how much updating is needed so
the home will sell easily in the current market.
6. Remove clutter, don’t just move it
around
Agents say this to virtually every client: When it comes to
selling a home, less is more. An uncluttered home makes listing photos more
attractive, which translates to more showings, and it makes the house feel open
and airy. But it rarely works to try to hide the clutter. A serious buyer will
want to look under the hood, kick the tires a little. That means they’ll
explore the basement, open up your closets, and even look under your sink. So
it’s important to that agents stress the importance of getting rid of or
storing extra belongings. It might seem like a lot of work, but it will make it
easier to move out once the seller gets the offer they’ve been waiting for.
These tips were originally written by
Trulia contributor Virgina Mcquire
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