Friday, January 31, 2014
Searching for Homes During the Polar Vortex
When winter strikes, home searches rise.
For every ten-degree drop in temperature, searches increase by 2.6% nationally,
4.4% for homes in warm regions, and 5.5% for homes in warm vacation areas.
Brrr.
It’s cold outside – still. Winter has been rough for much of the United States,
with temperatures plummeting far below normal.
We analyzed search traffic on Trulia between
December 1, 2013, and January 21, 2014, to see how daily temperature
fluctuations affected home-search patterns. It’s clear as a bone-chilling
winter morning: when the cold wind blows, home searches increase – especially
for homes in warmer parts of the country.
Metros Where
Searches Rise the Most When Winter Strikes
|
||
#
|
U.S. Metro of homes searched
|
Increase in
searches for each 10-degree drop where the searcher is
|
1
|
7.3%
|
|
3
|
6.4%
|
|
6
|
6.3%
|
|
10
|
6.1%
|
Let’s Be
Snowbirds.
In cold
weather, searches to warm vacation areas jumped even more than searches to warm
places in general. But you don’t need to move to Florida to avoid
winter – you just need a second home there. Vacation
areas where search traffic jumped most include several beach towns in Florida.
4
|
Pinellas, FL
|
7.2%
|
|
5
|
Osceola, FL
|
7.1%
|
|
6
|
Bay, FL
|
7.0%
|
|
9
|
Broward, FL
|
6.6%
|
|
10
|
Collier, FL
|
6.4%
|
|
What does it all mean?
Well Florida continues to be a destination for
Snowbirds and Full Time Residents. Businesses flourish, property values
continue to rise, the tax base increases all while living in Paradise.
As
January comes to an end, temperatures are once again dropping in much of the
country. Spring is yet to be sprung.
Appreciate living in South Florida, Summer will be here soon enough!
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